POP UP WITH hug
On December 18, 2025, at the hug boutique in Chengdu, China, 27QUAI GROSMOTT officially launched the YETI series pop-up event, which lasted for one month. During the event, we created an indoor ski lift for the YETI series, acting as a gift-delivering device to bring a surprise to winter. This installation will travel to other cities in China after the exhibition ends. We prepared butterbeer and candied hawthorn berries with milk skin for the KOLs and friends in attendance. Next stop: Beijing!
