27QUAI GROSMOTT

In the SS 2025 collection, 27QUAI GROSMOTT created a runway collection for its sister brand, Sultry Virgin, and the two brands participated in the Paris Fashion Week showroom.

27QUAI GROSMOTT invited several niche dancers to jointly interpret the unity of beauty and power.

Back in 2023, we hosted an exclusive offline event spotlighting our Boxing Collection at LMDS, the iconic curated boutique in Shanghai. Two dancers were featured, crafting a distinctive combat-infused dance that blended martial arts with contemporary movement. The gathering drew a sizeable crowd of Shanghai’s fashion circle and garnered ongoing buzz across social platforms.

On December 18, 2025, at the hug boutique in Chengdu, China, 27QUAI GROSMOTT officially launched the YETI series pop-up event, which lasted for one month. During the event, we created an indoor ski lift for the YETI series, acting as a gift-delivering device to bring a surprise to winter. This installation will travel to other cities in China after the exhibition ends. We prepared butterbeer and candied hawthorn berries with milk skin for the KOLs and friends in attendance. Next stop: Beijing!

In 2024, grosmott joined hands with its sister fashion brand Sultry Virgin to stage a runway show at Shanghai Fashion Week. Several conceptual footwear styles launched at the show went on to make multiple appearances in the international fashion scene, and were also featured in BLACKPINK’s promotional videos.

At INSOMNIA Night, co-hosted with apparel brand XIMONLEE, GROSMOTT spent a dreamlike, ethereal night with all the city's hottest night owls at Shanghai's SYSTEM. The GROSMOTT Fighting Angel Boxing Boots collection, "The Glory," officially launched its offline experience.